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Laura Freeman is more readily known as Lauras Lean Beef, a
reduced-fat meat produced from cattle raised with no pesticides and no
antibiotics. She is a 7th
generation family farmer who never intended to carry on the family
tradition, but when her mother called for help, she came home to look at
the possibility. And she brought with her a fresh perspective that allows an entrepreneur
to look at problems from a different end of the telescope.
At first she sold sides of beef straight off the farm from
newspaper advertisements. But
in 1986, she approached supermarkets, and Lauras Lean Beef was
placed in so many Kroger stores that she could no longer raise enough
cattle on her own farm to meet the demand.
Freeman spends a lot of time on the road, speaking before health groups
and those who advocate sustainable agriculture. She is a good example of someone who finds time to combine
work and public service by serving on the national board of Mothers and
Others for a Livable Planet and Partners for Family Farms. She
believes that we must buy naturally raised foods and support a way of
farming that benefits the environment.
If we rely on our common sense and collective wisdom we can find
the solutions we need. Visit her Web site.
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